Phenomenological Analysis of the Content Challenges of Children's Animated Characters

The present study is a phenomenological analysis of the content challenges of children's animated characters.

The method of qualitative research is exploratory with a phenomenological approach. The research community consists of thematic experts in the field of animation production by purposeful sampling method, which according to the inclusion criteria with 8 people reached the theoretical saturation of the data. The interview data collection tool was semi-structured. The validity of the collected data was confirmed by the evaluation criteria of Lincoln and Guba (1985) and Denzin (1978) and Patton (1999) methods. Data analysis was performed inductively using the seven-step collage method (1978).

The findings showed that the identified challenges in terms of content can be classified into three categories: morphology, conceptualism and identity. In the morphological dimension of personality engineering, color magic and design policies, and in the imaginative dimension of elements such as non-eloquence, exaggeration, cognitive conflict and thought challenge, and in the dimension of identity, transcendental identity, false identity, symbolic identity and sexual identity are known challenges are in the field of content of children's animation productions.

The results of this study showed that one of the main challenges is to pay attention to the dimensions of content morphology; One of the components in this field is the re-engineering of animated personality, during which, regardless of the formal and aesthetic proportions, differences and structured characters with a priori images, as well as deconstruction, are a necessity for the production of creative characters.