The Effect of Place Identity on the Livability of Peri-Urban Villages of Mashhad Metropolis

The purpose of this study is to investigate the effect of place identity on the livability of Peri-urban villages in Mashhad. The population of interest in the study, according to the results of the census of 1395, is the villages of Tabadekan rural district in the central part of Mashhad city, which are divided into two axes of Siman and Kalan. According to Cochran formula, the number of samples needed to complete the questionnaire was 169 households. To analyze the data, one-sample T Test, Pearson, and Smat PLS structural equations were used and for the ranking of villages, a multi-criteria decision making (MCDM) method, VICOR, was applied. The findings of this research indicate that the mean of place identity among the studied villages is low and the place identity dimensions, which include differentiation, continuity, self-esteem, and self-efficacy, have a significant relationship with the livability variable. Therefore, the higher the place identity, the higher the livability of the villagers. The differentiation variable has a direct impact on the livability variable of .0001 This means that this variable has a direct effect on the livability structure of 10%. Also, the continuity variable has a direct and inverse relation of -0/29.7 on the livability structure. This means that with an increase in the structure of continuity, we will see a decrease in the unit of livability (by -0.297). In addition, self-esteem and self-efficacy variables have a direct effect on the viability structure with the rate of 0.31 and 0.61, respectively. As it can be seen, the self-efficacy variable as compared with other variables has a more direct effect (62.1%) on the livability.