Designing of Interpretive Structural Model of Sport Tourism Development in Iran

The purpose of the present study was to understand the interpretive-structural model of the development of Iranian sport tourism. this is an application In terms of purpose With a mixed approach, that was done as a survey.The statistical population of this research was consist of both quantitative and qualitative levels. The qualitative population (N = 15) consisted of experts in tourism and sport tourism and sport management and the quantitative population (N = 30,000). The coaches and referees, the senior players and managers of the tournament, players and spectators were determined Using the Morgan table, that subjects were randomly selected as statistical ‎sample. In this study, with Browse Documents and interviews with experts, the factors of Iranian sport tourism are identified. Then, the relationships between factors were determined of Interpretive Structural Modeling. The instrument for data collection was two questionnaires. According to the results, 7 factors were identified as the most important factors. The factors of Infrastructure and utility are the one of the most important factors. In the interpretive structural model, the relationships between factors were determined first, and the effect of factors and effectiveness on factors were determined using Mic-Mac analysis.That government and legal factors with the power of influence have 6 highest effects on other factors.The results of this study help planners , To be able to make smarter decisions and choose the right path for the development of this industry.