Identification of Internal and External Factors Affecting the Development of Sporting Goods Export

This research is done with the aim of recognizing internal and external factors which are influential on exporting sportive commodities and the expansion of this export activity. From methodological point of view, this research is practical and descriptive-measureable. In qualitative method, profound interviews and in quantitative method a quantitative-reading based questionnaire is used. Statistical society of this research include the elites of sport economy. To choose a sample volume in qualitative interviews, we used the method of theoretical sampling. Due to uncertainty of the society’s volume, 384 people are picked up purposefully and by random. Analyzing the results is done by P.L.S software using structural equations. The results demonstrate that internal and external factors are influential on exporting sportive commodities with 0.526 and 0.407 impression ratios respectively. These results confirm that this structural model is adequate. On the whole and considering the findings of the research, internal influential factors on expanding the export of sportive commodities include: recognizing and reinforcement of internal factors via financial support, theoretical and technical backing, innovation in presenting services and communications, possessing strategy and external influential factors include assembling intense substructures for exporting goods, establishing commercial and political links and strategic alliance with other countries which could be influential on the export of sportive commodities.