Provide a model to identify human and social factors affecting the behavior of investors in the Iranian capital market

 Due to the importance of the capital market as a source of financing for the country's industries in this study, using the data-based qualitative research method, human and social factors affecting the behavior of investors in the Iranian capital market are identified, categorized and modeled. Accordingly, by interviewing thirty senior experts in the employment of investment companies in Tehran, 16 main categories were identified based on a paradigm model that is structured in six dimensions: motivation, personality and attitude as "causal conditions". , Media as "intervening conditions", self-confidence, social status and financial literacy as "underlying conditions", social interactions, mental accounting, business intelligence, emotional intelligence, foresight and risk tolerance as "interactive dimension", behavior Investors as a "pivotal phenomenon" and the amount of investment in the market and the performance of the capital market as a "consequence dimension". In the quantitative part, by distributing 384 questionnaires, the obtained model was tested by structural equation modeling and the status of variables was tested by t-sample. The results showed the status of mental accounting variables, business intelligence, emotional intelligence and average investment in the market. And the changing state of capital market performance is unfavorable. Also in ranking the factors affecting the behavior of investors, it was found that financial literacy, business intelligence and foresight are the most important.