The Application of downside Risk and Arbitrage Pricing Model In Risk Assessment (Financial Marketing Approach to Iran’s Petrochemical Industry)

The Application of downside Risk and Arbitrage Pricing Model In Risk Assessment (Financial Marketing Approach to Iran’s Petrochemical Industry)Jehad Barzigar , Mohammad Jalily(PH.D.) This research in aimed at assessing and measuring systematic and unsystematic risks affecting petrochemicals listed on Tehran stock exchange with a financial-marketing approach in two stages to be analyzed and the analysis of the payment.In the first stage, quantitative assessment of systematic and unsystematic risks is filled with a financial approach. as a result of these calculations, it was found that the greatest risk to the stock returns of petrochemical companies threatens, due to the cultural and economic and political factors and technology and the internal factors have less effect on the risk of stock returns of petrochemical companies. In the second stage, it is measured qualitative (rating) systematic and unsystematic risk with marketing approach.To identify and rank the risks in the petrochemical industry through survey and distribution of questionnaries and analysis of answers the following results were obtained: the low quality of some petrochemical products (urea, gasoline), the lack of a comprehensive control system budget, cost and final price of petrochemical products are unsystematic risk factors that are increasing risk in the petrochemical industry.Also increasing the export of petrochemical products, privatization and the private management are unsystematic risk mitigating factor in the petrochemical industry.