The effect of structural factors on the NPD at the enterprise level of the country's space

The findings of knowledge, science and the power of exploitation of outer space are the result of the realization and development of new products in the field of space. Three levels of industry, enterprise and process affect NPD. This research focuses on enterprise level and 7 steps of SSM methodology. First, the problematic situation was identified by interviewing experts and reviewing articles. The status of the problem was explained by drawing a structural and communication spatial ecosystem and a CATWOE checklist at the enterprise level. 42 factors influencing NPD were counted in the research background. The evaluation of the level of realization of the strategic goals of the space sphere by these factors was done by SAW method. As a result, 14 factors affecting the NPD of the firm were identified as drivers. The effect of factors on each other was assessed through the interaction matrix and structural analysis was performed. 7 effective structural factors of the country's spatial field were determined for the NPD at the enterprise level and should be considered by the agents of this field. Finally, prioritization and suggestions for improvement in the use of factors are presented based on the relationships between the factors.