Designing the Model of the Factors Affecting the Maintenance of Human Capital Based on the Employer Brand Using Interpretive Structural Modeling: The Case Study of Alborz Insurance Company

Nowadays, the human capital is considered as one of the most important resources of any organization, and the maintenance of the talented employees has turned into one of the biggest challenges for the human resource management in today’s competitive era. The purpose of this study was to design a model for the maintenance of human capital based on the employer brand. This study was an applied research project in terms of purpose and a survey in terms of data collection method. The factors effective on the human capital maintenance were extracted based on a review of the related literature and an inspection of the related resources. Then, the effective variables were screened and confirmed by a group of experts using Delphi method. The expert group was comprised of 10 university professors and organizational clerks and managers who were selected using convenience sampling. After the confirmation of the factors, the interpretive structural modeling was applied to design the model and the MICMAC analysis was implemented to analyze it. It seems that the adoption of this design has brought about – for the first time – the determination of the effectiveness and affectedness of various factors related to the role of employer brand in the maintenance of human capital. The application of this method led to the classification of the 14 factors effective on the maintenance of human capital into five categories. The findings demonstrated that factors such as organizational culture, organizational trust, core values, and flexible work conditions have the highest effect on the other variables, and the whole system changes when they change.