Designing a causal model of strategies for entering international markets

Due to the strategic importance of manufacturing companies in the national and provincial economy for reasons such as having a very important share in employment, participation in regional development, development of international trade, etc. One of the most important decisions of organizations, Is to pay attention to the choice of entry mode in the process of internationalization of companies. The experience of company entering the international market is a stimulus for the global. The purpose of this research is to design local model of strategies for Iranian companies to enter international markets. The present study is a descriptive survey and applied in terms of purpose. After reviewing the theoretical foundations and research background using the opinion of 15 marketing experts and university professors who had at least 15 years of experience in executive and research activities in the field of international marketing dimensions and components Keys were identified by FD. Then model design with FISM was used to build a native model of entering international markets. Then using pairwise comparison questionnaire and the range of one to four fuzzy triangles and FDEMATEL, the intensity of relationships between the dimensions of the research is investigated. The results shown that dimension of government support is the most effective dimension and strategies for entering international markets in the present article were recognized as the most influential dimension among the dimensions studied. The results of research can provide a comprehensive view to researchers and companies with the aim of internationalizing and entering these markets.