Analysis of Economic Priorities-Productivity of National Oil Company's Welfare Services using the QFD approach

The aim of this study is to provide a model for setting human resources expectations and priorities of the National Iranian Oil Company welfare unit, utilizing a matrix pattern of four Quality Function Deployment (QFD) criteria. This research was conducted to improve the quality engineering of the welfare system. The participants in the study were experts in the welfare department of the Oil Company who formed a qualitative statistical sample. The sample of fifteen experts was found to meet thea qualitative research standards of adequacy and saturation.  The sample was extracted using welfare indices and participants were asked to complete an appropriate questionnaire. Reliability of Cronbach's alpha and confirmatory questionnaires were more than 0.7 and factor validity and AVE scores were in the valid range. The study identified 18 factors that depending on the type of relationship in their respective classification, have a positive or negative (strong and moderate) impact on human resource expectations.