Investigating the effect of internal marketing on organizational entrepreneurship (Case study: Bank Mellat, Tehran Branch)

The purpose of this study is to investigate the impact of internal marketing on organizational entrepreneurship. This research is a survey type in terms of applied purpose and in terms of data collection method. The statistical population of the study includes 250 employees of Bank Mellat Tehran branches who were selected by simple random sampling. Using Cochran's formula, 151 people were selected as the research sample. The main tool of data collection is standard questionnaires whose validity and reliability are acceptable for all structures. To investigate the effect of variables on each other, structural equation modeling was performed using PLS partial least squares. Findings indicate that internal marketing has a positive and significant effect on organizational entrepreneurship. The results also showed that the dimensions of entrepreneurial marketing such as internal communication, training and reward and appreciation have a positive and significant effect on organizational entrepreneurship.