Strategic principles of professional ethics of management in the Alawite government by analyzing the content ofImam Ali (PBU) letters to Mu'awiyah

Paying attention to the position of Imam Ali as an Islamic ruler as well as his moral position as a trained Imam by Prophet reinforces the study of the position of morality in the Alawite government. The method of the study is content analysis. In order to extract the strategic principles of professional ethics in Alawite management the letters of Imam Ali (AS) to Muchr('39')awiyah has been analyzed. Some of the statements derived from the letters are: the principles of accountability, intelligence, complete certainty, discipline, expediency, and enduring personality. The domination of ethical statements indicates the application of strategic principles of accountability and intelligence, with the frequency of 25% for each of them. The high number of moral statements of these letters shows the centrality of morality in the Alawite government and its confrontation with the opponents. Also, the result of qualitative analysis of moral statements illustrates a picture of a government that is disciplined, predictable, and morally oriented, which, even in confrontation with Muchr('39')awiyah, does not violate its moral and managerial principles.