effect of premenstrual syndrome on sports consumer behavior

There is evidence that womenchr('39')s behavior is affected by menstruation. The aim of this study was to investigate the effect of premenstrual syndrome on sports consumer behavior.

The statistical population of the study included all female customers of government sports clubs (physical fitness and aerobics) for women in Tehran. 450 people were randomly selected and answered the questionnaires of premenstrual syndrome symptoms and consumer behavior. All instruments had good internal consistency reliability. Data were analyzed by Kalmogorov-Smirnov test, Levin test, univariate t test, F test and Structural Equation Test (SEM).

The results of the present study showed that consumer behavior and symptoms of PMS during different weeks is higher than the average (3) and the symptoms of PMS in the fourth week were more than other weeks. So that the menstrual cycle had a positive and significant effect on consumer shopping behavior in the fourth week (P = 0.013).

Based on the findings of this study, the psychological experience of menstruation includes a range of symptoms that may depend on environmental and individual conditions. Have a different pattern. Accordingly, attention to the menstrual status in the provision of sports services should be considered.