Investigating the effectiveness of banking services management based on meme theory

The main purpose of this study is to provide a suitable model for improving banking services based on a comparative study of behavioral sciences and consumer behavior with respect to the function of mem theory.

Mem is a hereditary theory and an idea, behavior, or method that is transmitted from one person to another through culture. Inheritance theories differ in the degree of adaptation and capability, that is, adaptation to the socio-cultural environment in which they are spread. More adaptable and more capable memes will be more successful in transmitting, spreading to more people, and thus spreading to a larger population. The concepts in this theory can be used as a model for cultural evolution. Therefore, this research was formed with the aim of providing a suitable model for improving banking services based on the theory of memes.