Policy Model for Attracting International Students in Iran

While many universities in different countries strive to attract international students, only certain universities succeed. Iranian universities have not had much success in this field, despite the emphasis being placed on foreign students' programs in the Islamic Republic of Iran. This dissertation highlights the key factors behind the success of the country's universities. A study of the records shows that universities in countries with specific brand structure have a greater chance of attracting international students. Of course, the impact of those universities on education and research cannot be taken into account. With these considerations in mind, this paper examines the impact of government structure, brand and academic status on the attraction of international students. For this purpose, referring to the statistics and information of 23 countries that are more or less in the geographical area of ​​the Islamic Republic of Iran, which have some features in common with our country, ranking their universities (of course in terms of country statistics) and Using the partial least squares method, the general attraction model of international students is designed. Therefore, the model confirms the effect of government structure and national brand along with the ability of universities to attract foreign students.