The Effect of Innovation Strategy on Performance according to Balanced Scorecard research on Esfahan Electricity Power Distribution Co.

the complexity of competition environment and increase in customers’ expectations declares the necessity of  organizations’ performance measurement to be sure about its strategies. One of  the important  management tools for performance measurement and  also strategy execution in companies is balanced scorecard that helps managers to control and refine their key activities.

The goal of this research is evaluation of Innovation strategy effect and its guidelines on performance according to balanced scorecard quadruple dimensions in Esfahan Electricity Power Distribution Company as a main  electricity power distribution company in country.

The nature of this research is descriptive and its method is survey. The research statistical population is 150 people of Esfahan Electricity Power Distribution Company’s managers, chairmen, and experts which were chosen by random sampling method and 100 people were chosen by Cochran's C test as a sample size. The data collection tool is survey which its reliability was confirmed by Cronbach’s Alpha. Multiple Regression Analysis and SPSS software are used for data analysis.

Research results represents the definite effect of aggressive, defensive, futurity and proactiveness guidelines and also the relative effect of analytic and risky guidelines on performance of Esfahan Electricity Power Distribution Company.