The Status of Ritual and Value Dimensions among the Effective Factors on the Lifestyle and Home of Mashhad’s Contemporary Era

This study can identify the factors affecting lifestyle and its relationship with the contemporary home in Mashhad city. It tries to demonstrate the value and ritual dimensions' position and its relation to Mashhad residents' choices in the field of housing and home. In each society, home is a critical factor in understanding the people's lifestyle prominent components. The two-sided relation between home and life flow is dynamic; it is traceable due to the home's body flows and interior decoration. One of the most important consequences of this study's literature analyzing and investigating is describing the "objective" and "preferential" aspects for the lifestyle's totality; along with designing "social," "value," "ritual," and "consumable" subcategories similarly for both aspects. The research method is quantitative. The closed questionnaire is used for the investigations gauging in the research context; samples are selected simply randomly and the data analyzed by Smart PLS software. The results are from field research of 237 acceptable questionnaires out of 250 questionnaires distributed among different Mashhad neighborhood residents. The "value" and "ritual" dimensions merged at the data analysis level because of having many subjective and semantic commonalities. Also, the "preferential" and "objective" aspects for identifying acceptable lifestyles are recognized.  The media world, especially cyberspace and modeling of Television, Telegram, and Instagram, with the highest usage percentage, shows a diminution in religious traditions and values and a replacement with new values in Mashhad contemporary society's life. Therefore, it can be obvious that the value-ritual dimension, compared with the other two social and consumption dimensions, and has less value and impact in the objective aspect of Mashhad city residents' lifestyle.