Consuming Art, in the Social Networks Age

With the advent of new media, consumption got prominence not only because of its function in meeting the needs but also as an epistemological phenomena. Following the appearance of media and formation of different social classes and the possibility of informing others’ lives, consumption helped us to know the identities of individuals and to internalize our epistemological aspect of different phenomena. The meaning of the concept of consumption changed with the appearance of social media to the extent that it put an end to the old epistemological relation of subject and object as they become unified the result of which was that everything in virtual world became different; it was as a consuming phenomenon. Consuming meant as expiring, wasting and blasting. Now, the main is that how would be the status of art? Comparing Jean Baudrillard early works such as »Consumer Society« with his new recent writings namely »Satanic resemblance through the scholars’ viewpoints of social networking «illuminates that »art« as any other phenomena is looked as a consumed material ;it has lost its relation with the reality.