Understanding the housekeeping as a Job and it's challenges from the perspective of housewives in Qom.

Women in society have always been defined with home and housekeeping, and their activities and efforts have been ignored by the people because it's unpaid. In this qualitative method and with Grounded Theory approach, it has been tried to study in depth interviews with 22 women, 20 to 60 years old who live in Qom, to understand their understanding of housekeeping as a job and it's challenges. According to the research findings, the most important issue that women have faced is institutionalized patriarchal norms and the reasons that led to the formation of this problem can be found in stereotypes and gender stereotypes and continuation of previous traditions, different socialization of men and women, ideology of gender division of labor, the limited social communications of women, and the underestimation of domestic work.These challenges have led to strategies such as rethinking patriarchal norms, positive discrimination, training generation, screening traditions, cash subsidies, providing free insurance, government funding, being seen and heard by the community, and Internet entrepreneurship, to reduce the pressure of this challenge.