Investigating the Relationship between Cultural Identity and Consumption of Cultural Goods (Case Study: Young women in Shahinshahr)

The aim of this study was to investigate the relationship between cultural identity and the consumption of cultural goods in young women in Shahinshahr. The theoretical framework of the research is based on the cultural identity and consumption of cultural goods of Iranian society. This study was conducted by quantitative and survey research method and using a questionnaire and in terms of practical purpose and nature of correlation. The statistical population of this study was young women in Shahinshahr. The sample size was estimated to be 377 according to Cochran's sampling formula. The data of this study were based on classification sampling. The content validity of the questionnaire was calculated by the experts and the reliability of the questionnaire was calculated by Cronbach's alpha coefficient. Data analysis was performed by statistical methods in 23 Spss and Amos software. At the level of inferential statistics, Kalmogorov-Smirnov test, Pearson correlation coefficient and structural equations were used. The correlation results showed that there is a significant correlation between cultural identity and consumption of cultural goods. Analysis of structural equations showed that the model variables namely language, religion, cultural geography, history and historical memory, social system, respectively 190 /, 185 /, 308 /, 218, / 182 with the consumption of cultural goods at a significant level 001 There is a meaningful relationship. Based on the research results, according to the context of society, it can be said that the dimensions of cultural identity affect the consumption of cultural goods.