Political Marketing and the Triple Pattern of Islamic Political Thought

With the distribution of power in the contemporary world and the transition from mass-populated societies to networked societies, various sciences have come to know about these changes and how they affect them. Political marketing is one of these types of knowledge, as an interdisciplinary and modern science, using the knowledge of management, communication and political science and utilizing market rules to understand the use of power in the modern space and the type of human political action and influence. On it. In this regard, the political marketing plan based on indigenous frameworks and its recognition and redefinition based on these frameworks is important. In this research, using the concept of political marketing and its design based on the triple model of Islamic political thought, it has attempted to take a step toward designing contextual frameworks for designing indigenous political marketing methods. The main question in this study is how is the political marketing methodology based on the Islamic political triple model? This is an applied-developmental research. Documentary method with library techniques was used for data collection and interpretive method with qualitative analysis was used for data analysis. Based on the findings of the research, the triple analysis approach with the fundamental concept of need is considered as a suitable model for the political marketing methodologies.