The business model in the hospitals affiliated to Iran University of Medical Sciences

Business model is an effective factor on organizational productivity. The present study was conducted to investigate the current state of productivity and business model of hospitals in the Iran University of Medical Sciences (IUMS).

This cross sectional study was conducted in the hospitals affiliated to IUMS, in 2017-2018. In the present study, 102 managers from 15 hospitals were included and completed a 47-item questionnaire, which evaluated the product presentation and innovation, infrastructures and customers’ relationship. The data for productivity consisted of the bed occupancy ratio, bed turnover interval and the length of stay; they were obtained from the deputy of treatment of IUMS. Data were analyzed by SPSS software, using Chi-square, Mann-Whitney U and Kruskal Wallis Tests.

Mean ± standard deviation of bed occupancy ratio was 79.46 ±11.9% (moderate level), bed turnover interval was 6.28 ±1.61 days (poor level) and also the length of stay was 4.17 ±1.53 days (moderate level). The scores of total questionnaire and its subsets were 121.8±29.45 (P=0.45), 58.46±15.96 (P=0.01), 25.53 ±6.77 (P=0.011) and 37.8 ±9.32 (P= 0.018), respectively. There were no significant differences between the educational and non-educational hospitals or general and specialized hospitals, regarding to the productivity indicators and the business model subsets (P>0.05).

The productivity in the cited hospitals were at moderate to poor level; the business model was not at an ideal position. Changes in business model or its proper implementation and applying strategies to improve productivity, should be considered in these hospitals.