Analysis of the Value Chain of Honey Production Industries in Kermanshah Province

In today's world, companies are looking to make more profit by spending less. Competitive advantage is the main goal of companies.  Each area is made up of different activities that have different value additions. The final value of a commodity is obtained by the activities of each part of production. To do this, you need to know the value chain of the product. The value chain represents a cycle of value-creating activities in the product production process. The purpose of this study is to analyze the value chain of honey production industries based on Porter value chain model in Kermanshah province.

This research is based on the purpose of an applied research, based on data collection, a descriptive comparative causal research and in terms of approach or methodology, it is a quantitative research. The statistical population of the study was the managers and experts of Kermanshah Jihad Agricultural Department, all beekeeping companies and honey production in Kermanshah province that according to field knowledge, their number was estimated at 1900 people, of which 320 questionnaires with Likert scale were collected for data processing. For data processing, descriptive statistics techniques and Student _ t _ testing are used in SPSS version 25.

Findings showed that the situation of all 7 components related to the value chain of conversion industries in Kermanshah province is not appropriate and needs serious improvement and attention. The findings also showed that the missing link in the value chain of honey production industries in Kermanshah province is related to the lack of communication between producers / collectors of products with the industrial sector of this industry, and in the second stage between the industrial sectors with the origins of commercialization of products nationally and internationally. These two missing links have made the production and development activities of honey production in this province less valuable.

A link between product collectors / beekeepers and the industrial sector and processors of honey production industries should be established and optimized. Then, the connection between the transcendental sector and the origins of commercialization, both nationally and internationally, should be established in order to maximize the value of the chain. This maximization of the value chain will increase the quantitative and qualitative purposefulness in the level of products and the variety of products of Kermanshah honey industry.