Identification and Analysis of Factors Affecting Digital Entrepreneurship in Knowledge-Based Companies in Mazandaran Province

Entering the age that is common in the information society, entrepreneurship in the digital space as a new approach to starting businesses based on a new thinking and idea has found a prominent place among service and production activists. Identification and analysis of factors affecting digital entrepreneurship in knowledge-based companies in Mazandaran province.

This research was applied in terms of purpose and in terms of implementation method, descriptive-survey and purposeful, which was performed by mixed exploratory method. In the qualitative stage, the research team consisted of 10 university experts who were selected by targeted method and snowball technique. In the quantitative stage of the statistical population, all managers of knowledge-based companies were 197 people. The sample size according to Krejcie and Morgan table was 132 people and simple random sampling method was used. In the qualitative stage, the content analysis method was used to identify the factors and in the quantitative stage, the structural equation method with the SmartPLS3 software was used to analyze the relationships of the variables.

The results of content analysis showed that the factors affecting digital entrepreneurship include 39 components in seven dimensions (structure-strategy-management-people-technology-content-environment). Also, the results of structural equations showed structural factors (0.620), strategy (0.366), managerial (0.587), individuals (0.412), technology (0.491), content (0.307) and environmental (0.318) have a positive and significant effect on digital entrepreneurship in knowledge-based companies.

Finally, it can be said that digital entrepreneurship is essential for knowledge-based companies.