The Model of Managing Organizational Motivation Factors in the Development of Individual Innovation (Case Study: 4 Companies in Mashad Toos Industrial City)

Developing radical innovation usually involves working with new markets and technologies, which brings high levels of uncertainty and risk. Developing personal innovations due to high uncertainty results in unforeseen problems and happenings. The motivation of employees who are in the direction of conservatism rather than innovation is an important challenge in the growth of big corporates. This study examines how managers motivate individuals to innovate in a radical way. Therefore, managing the motivating factors of the individual sector has an important contribution to radical innovation capability. 

This research presents a theoretical model of managing personal motivation in individual innovation development. The model is tested and analyzed by investigating four present companies.

The findings show managers can have impact on initial level of individual motivation and can effect development tasks’ success by assigning external aims and providing organizational support. These methods could be found in different levels: personal, project teams, and the organization.Originality/Value:  Based on the results of this study, it can be said that the use of skills and abilities in performing job tasks and promoting their functional innovation is effective.