The Effect of Advertising Billboards on Social Participation (Case Study of Endowment and Charity)

The purpose of this study was to investigate the effect of billboards on social participation.The research is in terms of survey method and descriptive - correlation method. The statistical population of all people living in Tehran is over 18 years old. Sample size of 8, 693, 706 people in Tehran were selected by probabilistic sampling and cluster sampling. The calculated statistics, according to the Morgan table, reached 384 people, which increased to 700, to reduce the error. Data gathering tool was a researcher-made questionnaire in two parts, demographic information of the respondents and the main questions including 13 items (social participation (with three dimensions), the role of advertising billboards (in two dimensions)). Mann-Whitney and Kruskal-Wallis tests were used for data analysis using SPSS19 software.Results indicated that there was a significant difference between social trust and social participation (P <0.01). There was a significant relationship between social awareness of people and social participation (r = 0.7, p < 0.01). D. And there is no significant relationship between the sense of spiritual responsibility towards endowment and social participation at the level of (p <0.05). The results also showed that the values of yo at the significant level of z= 1.65 in the estimated factor were not desirable (sig = 0.32) and were not significant between the sample and social participation with the endowment and charity organization. There was no significant difference between the sexes and finally the results showed that the chi-square values (chisquar = 10.369) were at the significant level of (p <0.05 )and between There is a significant difference in the level of social participation with the Endowment and Charity Organization in terms of education