Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement

The water consumption pattern indicates the manner and amount of water consumption by the household, so that in addition to technical factors, it is also affected by human factors. In this study the effect of human factors (economic, social, cultural, moral, legal and structural) as well as demographic variables on the household water consumption pattern is studied. The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The required data for tests and analysis of the hypotheses were collected through questionnaires and face-to-face interactions. The statistical population of the present study includes 391 citizens of Sanandaj. Regression analysis and structural equation modeling were used to test the hypotheses and analyze the data. According to the research results, among human factors, social, cultural and moral components have a significant effect on the pattern of household water consumption. In contrast, economic, legal and structural components do not have a significant effect on the pattern of household water consumption. Among the demographic variables, factors such as building type, shared water meter and household size have a significant effect on household water consumption pattern, while factors such as gender, age, education, income, location and automatic faucets do not have a significant effect on household water consumption pattern. Therefore, identification and management of human factors and demographic variables affecting the pattern of household water consumption is one of the necessities of today's societies.