The Role of Excitement in the Reappearance of the Spectators in Football Premier League Matches with Mediating Role Perceived Quality and Satisfaction of the Event

The purpose of this study was to review the role of excitement in the reappearance of the spectators in Football Premier League matches, with mediating role perceived quality and satisfaction of the event. The research method was descriptive- correlative. The statistical society of the research included the whole fans of Esteqlal, Perspolis, Tractor and Sepahan teams. About 380 people from these teams were chosen as statistical samples. Research tools included standard questionnaires of positive excitements, negative excitements, and the reappearance of the fans, from Biscaia et al (2012), satisfaction and perceived quality from Calabuig-Moreno et al (2016). Validity of tools was measured and confirmed through content validity, reliability (Cronbach’s Alpha). Data analysis was done by the use of structural equation modeling, in PLS smart software. The results showed that positive and negative excitements on perceived quality, satisfaction with the event and reappearance of the spectators, had more meaningful effect. Perceived quality and satisfaction with the event, had a meaningful effect on the reappearance of the spectators. Also indirect effect of positive and negative excitements variable, has been understood through quality mediate, and the satisfaction with the event has been meaningful for the reappearance of the spectators. Due to the findings of the research, it can be stated that the managers of sports clubs should attempt to affect the quality of services rendered, team and the players, and by achieving suitable results, effect the excitements of their own spectators and encourage them to follow the upcoming games and reappear.