Investigating the role of marketing in tourism of free trade zones withEconomic development approach of Qeshm Island study area

sEconomic development of attracting foreign capital, using regional comparative advantages and advantages, creating and launching job opportunities and earning income through related services for residents, as well as for the development of low-income or less developed areas of border areas or The growth pole called free trade zones has been formed in different countries, especially Iran. The main activity of these areas is with the approach of tourism, which is one of the strategic goals of the formation of these areas. In order to prosper and attract investors and people, it is necessary to adopt strategies such as making easy rules and to achieve the goal of strategies such as marketing, which includes activities related to bringing the buyer and seller together to do business, motivate and demand Becomes. The tourism market is segmented by geographical area, demographic composition, type of behavior or by psychology. And for the effectiveness of marketing in this field, mixed marketing techniques are used, which are: product, distribution, price and product promotion (incentive policies). To ensure that all efforts are made to achieve short-term and long-term goals