Identifying and prioritizing the factors affecting the development of the export market in pharmaceutical companies with emphasis on export competitiveness in the context of the corona epidemic with the fuzzy Delphi approach

In order to reduce the dependence of the Iranian economy on crude oil exports and turn to a multi-product economy in exports, the orientation of export policies should be changed to the production and export of non-oil goods.One of these goods and non-oil industries is the pharmaceutical industry, which as a strategic industry has always been considered by economists and policy makers in this field.Due to the fact that medicine is a high-tech industry and has a relatively high use, so the expansion of competitiveness in this industry can increase employment and develop non-oil exports.

The purpose of this study was to prioritize the factors affecting the development of the export market in pharmaceutical companies by emphasizing the competitiveness of exports in the context of the corona epidemic with the fuzzy Delphi approach.

The statistical population of the study was drug production activists who were selected as sample members using purposive sampling method based on the principle of theoretical adequacy.The present research is based on a mixed method and qualitatively and quantitatively and in an inductive deductive approach; Which is applied in terms of purpose and descriptive-survey in terms of nature and method.The data collection tool in the qualitative part of the interview research is semi-structured; Also, the data collection tool in the quantitative section was the fuzzy Delphi questionnaire.

The results showed that factors such as quality of raw materials in manufactured drugs, length of treatment of manufactured drugs, evaluation and quality control, design of new packages protected against viruses including corona virus and increase production by increasing productivity to Meeting the needs of the market is effective on the development of the export market in pharmaceutical companies.

For the success of the pharmaceutical industry in the world market, they should pay special attention to factors such as the quality of raw materials in manufactured drugs, treatment duration of manufactured drugs, evaluation and quality control, design of new protected packages to be able to compete with other active manufacturers. Compete in the world pharmaceutical industry.