Designing the Business Model of the Sports Academies (Case Study: National Academy of Gymnastics)

The purpose of this study is to design a business model in sports academies from the perspective of experts of this field. The present study is based on the paradigm of interpretive research, in terms of practical purpose, qualitative research approach and data collection in the form of in-depth and semi-structured interviews. The statistical population of the study includes entrepreneurs, sports business owners, managers of sports academies, presidents of sports federations and managers of the National Olympic Academy. 15 people were selected as the sample size using targeted sampling strategy and snowball. Data analysis was performed using qualitative content analysis and open, pivotal and selective coding methods using Maxqda software version 18 in which 9 main components and 45 pivotal categories were discovered and counted. The reliability of the recoding of the interviews conducted in this study using Scott's formula is equal to 90%. Managers, presidents of sports federations and academies should be comprehensively acquainted with these categories and components so that they can design the components and elements of the sports academy business specific to their sport in accordance with the needs and characteristics of their business and based in that take the suitable action.