Prioritization of sample tourism areas of Ardabil province according to the potential of attraction with the approach of sustainable tourism development

To measure and prioritize attractions, usually different criteria such as: economic, social, cultural, infrastructure, environmental, institutional, legal and geographical, etc. are considered so that based on them can be compared to different attractions. The purpose of this study is to prioritize the sample tourism areas of Ardabil province according to the potential of attraction with the approach of sustainable tourism development. The sample size of the second type of Cochran's formula has been used. Its validity has been confirmed by university professors and its reliability has been 0.79% according to Cronbach's results. The results indicate that the impact of investment in the study area is high. Therefore, taking into account the spectral amplitudes of the indicators used, which fluctuate between 1 and 5 based on the Likert spectrum. This rate is higher than the desired conditions for all dimensions except investment and migration indicators. Kruskal-Wallis test was also used to rank the regions. The results indicate that Sarein hot spring was in the first place, Shurabil lake was in the second place and Sheikh Safiuddin tomb was in the third place.