Presentation and Review of a Sustainable Banking Model with Emphasis on the Role of Resilient Economy, through Content Analysis Approach and Interpretive Structural Modeling (ISM)

Sustainable banking is the current and future model of the banking industry that integrates the environmental, social and governance factors for the sake of public interest. The present paper aims to provide a sustainable banking model based on a resistive economy. It is an exploratory research in terms of purpose using combined method based on deductive-inductive reasoning. The statistical population includes 11 theoretical experts (marketing professors) and experimental experts (banking industry managers). The sampling was done in a non-probabilistic and purposeful manner. Data collection tools were interviews and questionnaires. The content analysis method has been used to analyze specialized interviews and the identified indicators have been validated by fuzzy Delphi method. Finally, the research final model has been presented by a structural-interpretive method. The analysis of research data in the qualitative phase was performed with Maxqda software and in quantitative phase with Matlab software. The results show that managerial commitment transforms the structure of the banking system by influencing both risk and human resource management. In this way, the quality of services and banking performance has improved and lead to economic, social and environmental sustainability providing the achievement of resistive economy goals. The results also indicate the direct impact of the resistive economy on sustainable banking.