Designing a Crisis Management Model for Business Resilience, Based on Governing and Organizational Roles (Within the period of pandemic Covid-19 )

In addition to threatening people's health, Covid-19 has inflicted irreparable damage on the world economy and has left most businesses in recession. In this regard, this study aims to provide a crisis management model (Covid-19) for business resilience. The research method is content analysis, and qualitative. In this regard, the challenges of the crisis were first identified at five levels: "regional / political, global, macroeconomic, enterprise and family level." Business policies in the Covid-19 crisis also included "global, supportive policies, Trade, Finance and Monetary Policy”. The components of covid-19 Crisis Management were also identified, including "organizational architecture, organization to respond, business model redesign, skepticism, continuous evaluation, authority, psychological safety, flexible groups and the ability to solve problems quickly." and finally, governing and organizational strategies for resilience of businesses in this crisis were proposed.Based on this, governing strategies include “foresight and scenario building, prioritization, infrastructure activity care, government funding, financing from new routes, identifying vulnerable groups, empowering and developing online industries, providing incentives. Conditions include rewarding demand to moderate demand, creating a culture of participation and building public trust; strengthening, encouraging and cooperating to develop social capital (formal and informal). Organizational solutions also include "supply chains, customers, employees, finance, advertising and marketing, acceptance and accepting reality and adaptability, strengthening R&D and specialized teams, sharing documents and information, identifying leverage points, increasing ambiguity tolerance, empathy." "Solidarity and strengthening the spirit of cooperation, integration and strategic unity and giving ideas, innovation, entrepreneurial and innovative initiatives were also considered.