Personal-political Branding Paradigm in Iran(Presenting the Model of Brand Promotion of Four Political Figures)

Introducing the personal-political brand paradigm within establishment(government) governance is the main goal behind this research work and what factors are effective in creating a personal-political brand and how they can be placed under the umbrella of a single.  To achieve the goal of the research work and answer basic questions; Relying on qualitative method, thematic analysis and data analysis, strategies have been used to extract data and review the findings. To identify the effective components in the formation of political brands; The biographies, pictures and election video clips of the four recent presidents of Iran have been examined in the form of a three-stage thematic analysis in which all meaningful themes have been identified and classified in the form of conceptual and comprehensive system tables. Then, in order to identify other influential components in branding, the opinions of experts were used, at which stage, in-depth interviews were conducted with 10 senior experts in the field of branding. Finally, all the components obtained from the thematic and data analysis methods are presented in a comprehensive system and then, under eight categories of factors that constitute the main structures of the paradigm, are classified and represented as a paradigm model. In addition to identifying 347 effective factors; The promotion model of personal-political brand in the Islamic Republic is also presented.