How to Improve the Performance of Local Media in Environmental Crisis (Case Study: the Dust Crisis in Khuzestan Province)

Local media play an indispensable role in crisis management, including environmental crises. In our country, Khuzestan province has been facing a dust crisis for many years, but the local media have not performed well in this crisis. In this regard, this study was conducted with the aim of improving the performance of local media in the province in the face of a dust environmental crisis. Thus, the study was designed to achieve these solutions, and a semi-structured interview method was conducted to collect information. The statistical population of this study included experts in the field of media, crisis, and environment, and through targeted sampling, finally, 12 experts were selected and interviewed. By analyzing data through thematic analysis research method, 36 solutions in eight general categories including (human resources), (informing) & (policy-making), (educating) and (improving public participation), (demanding), (warning), (co-working and coordinating with authorities of crisis) were presented. By applying these strategies in local media planning, local media can improve their performance in environmental crises.