Analysis of the Relationship between Socio-demographic Characteristics and Environmental Behavior of Rural Women in Halilrood Watershed

The purpose of this descriptive research was to analyze the relationship between socio-demographic characteristics and the environmental behavior of rural women. The statistical population of the study was 1288 rural women in the Halil Rood watershed of Jiroft Township. Sample size determined 297 via using Krejcie and Morgan’s table. Sampling method was proportional stratified sampling. The research instrument was a researcher-designed questionnaire. Validity of the questionnaire confirmed by a panel of experts. To determine the reliability of the questionnaire, a pilot test was conducted. Then Cronbach’s Alpha was calculated. The value was between 0.71 to 0.87 for research variables. Research results showed that the majority of rural women had a desirable situation about all components of the theory of planned behavior (Attitude, Subjective Norms, Perceived Behavior Control, Intention, and Behavior). Research results also showed that the pro-environmental behavior of rural women was different according to their type of occupation and marital status. Also literacy and age had a significant relationship with pro-environmental behavior of rural women.