Provide a model for the success of investment in small and medium industries using Structural-Interpretive Modeling (ISM) Approach

The aim of this study is to identify the factors and provide a pattern that can lead to successful investment in small and medium industries and show a way for industrial entrepreneurs to enter this important economic field with more awareness. This research is a qualitative research based on interviews with 15 industrial experts in the public and private sectors. After conducting interviews and initial coding using content analysis, out of 215 initial codes, 5 main categories of specific research Using the structural-interpretive modeling (ISM) approach, these categories were classified at different levels and the relationships between them were revealed. The results showed that 5 general groups of factors including: managerial factors, entrepreneur-related factors, production-related factors, market factors and environmental factors are involved in the success of small and medium industries, which according to the entrepreneur-related factors research model in the lowest Surface is in fact the cornerstone of the model and environmental factors play an intermediate role between the three levels of the model. This research will help small and medium industry managers to think of better measures to reduce investment risk and pave the way for growth. Industrial and increase employment in the country smoother.