Spatial Analysis of Factors Affecting the Formation of Commercial Tourism in Rural Settlements (Case Study: Dehshikh – Cigar Business Area on Lamerd County)

This research is descriptive-analytical. The statistical population of the present study includes two groups: The first group includes all villagers living in 13 villages of Dehshikh-Sigar commercial area in Lamerd county. Using Cochran's formula with 0.6 error level, 235 households were estimated as sample households and were randomly surveyed. The second group includes 25 professors, local experts and experts from tourism-related organizations. To analyze the data, software, ANP, MABAC, DEMATEL, Arc GIS and single-sample T test were used in SPSS software. The research findings confirm that: in all research variables (economic 3.46, environmental 36.3, planning-management 33.3, socio-cultural 3.25, infrastructure-welfare 3.19 and advertising, marketing And Information 3.11) The impact of factors affecting the formation and development of commercial tourism in the Dehshikh-Sigar commercial area, Lamerd city is higher than the theoretical average (3). Also, the results of pairwise comparison of factors affecting the formation and development of commercial tourism using the ANP method, according to experts, showed that the criteria of advertising, marketing and information, and economics with normal weight of 0.304 and 0.261 have the greatest impact information And the development of commercial tourism in the study area. Finally, the results of the MABAC technique showed that, the factors affecting the formation and development of commercial tourism in the villages of Sigar, Dehshikh and karehmoochi have the most impact, in the village of Chah Sheikh, Chah Nodeh Sheikh, Kakoli and Jari with moderate performance and In other villages, they have poor performance.The aim of this study is to evaluate the factors affecting the formation and development of commercial tourism in rural settlements of Dehshikh-Sigar commercial area in Lamerd county. This research is descriptive-analytical. The statistical population of the present study includes two groups: The first group includes all villagers living in 13 villages of Dehshikh-Sigar commercial area in Lamerd county. Using Cochran's formula with 0.6 error level, 235 households were estimated as sample households and were randomly surveyed. The second group includes 25 professors, local experts and experts from tourism-related organizations. To analyze the data, software, ANP, MABAC, DEMATEL, Arc GIS and single-sample T test were used in SPSS software. The research findings confirm that: in all research variables (economic 3.46, environmental 36.3, planning-management 33.3, socio-cultural 3.25, infrastructure-welfare 3.19 and advertising, marketing And Information 3.11) The impact of factors affecting the formation and development of commercial tourism in the Dehshikh-Sigar commercial area, Lamerd city is higher than the theoretical average (3). Also, the results of pairwise comparison of factors affecting the formation and development of commercial tourism using ANP method, according to experts, showed that the criteria of advertising, marketing and information and economics with normal weight of 0.304 and 0.261 have the greatest impact in formation And the development of commercial tourism in the study area. Finally, the results of MABAC technique showed that, the factors affecting the formation and development of commercial tourism in the villages of Sigar, Dehshikh and karehmoochi have the most impact, in the village of Chah Sheikh, Chah Nodeh Sheikh, Kakoli and Jari with moderate performance and In other villages, they have poor performance.The aim of this study is to evaluate the factors affecting the formation and development of commercial tourism in rural settlements of Dehshikh-Sigar commercial area in Lamerd county. This research is descriptive-analytical. The statistical population of the present study includes two groups: The first group includes all villagers living in 13 villages of Dehshikh-Sigar commercial area in Lamerd county. Using Cochran's formula with 0.6 error level, 235 households were estimated as sample households and were randomly surveyed. The second group includes 25 professors, local experts and experts from tourism-related organizations. To analyze the data, software, ANP, MABAC, DEMATEL, Arc GIS and single-sample T test were used in SPSS software. The research findings confirm that: in all research variables (economic 3.46, environmental 36.3, planning-management 33.3, socio-cultural 3.25, infrastructure-welfare 3.19 and advertising, marketing And Information 3.11) The impact of factors affecting the formation and development of commercial tourism in the Dehshikh-Sigar commercial area, Lamerd city is higher than the theoretical average (3). Also, the results of pairwise comparison of factors affecting the formation and development of commercial tourism using ANP method, according to experts, showed that the criteria of advertising, marketing and information and economics with normal weight of 0.304 and 0.261 have the greatest impact in formation And the development of commercial tourism in the study area. Finally, the results of MABAC technique showed that, the factors affecting the formation and development of commercial tourism in the villages of Sigar, Dehshikh and karehmoochi have the most impact, in the village of Chah Sheikh, Chah Nodeh Sheikh, Kakoli and Jari with moderate performance and In other villages, they have poor performance.