The Effect of the Destination website quality on users' attitudes and the willingness to participate in online co-creation experiences

Media instruments are very important in the present age, considering the demand for tourists around the world to travel. thus, the destination website quality and their capabilities are very important in the introduction of tourist attractions and attracting tourists and affecting the attitude of users .therefore, in this study, the effect of the destination websites quality on users ' attitude and the willingness to participate in online co-creation experiences has been addressed  .The population of this study consisted of all visitors from the comprehensive tourism website of Yazd province, a statistical sample using the cochran formula was calculated in the number of 306. Data analysis is carried out by model structural equation modeling .the results show that the destination websites quality has a significant impact on users ' willingness to participate in online co-creation experiences. also, the destination websites quality has a significant impact on users ' attitude toward the website , and the attitude toward the website has a significant impact on users ' tendency to participate in online co-creation experiences