The role of management ability in customer focuses and company performance

This article examines how managers' ability affects customer focus and therefore company performance. The research method used is a library approach that has been done by reviewing the existing literature of library studies, in which previous research related to the subject of this research was identified and reviewed and after analyzing previous findings The results of these studies show that managers with a high level of ability are more successful in dealing with situations that require decisions in difficult situations such as selecting the customers who bring the most profit. On the other hand, it cannot be said that all customers have an equal role in the success of the organization. One point that is emphasized in customer relationship management studies is the issue of focusing on key customers. Customer relationship management encourages organizations to identify key and important customers and retain them for future transactions, and shows that focusing on key customers (or major customers) reduces the cost of attracting new customers and increases the organization's revenue. Be loyal to customers.