Relationship between Creativity and Organizational Productivity among the Headquarters Staff of Hamadan University of Medical Sciences, Hamadan, Iran

Manpower is the most important element of organizational productivity. The improvement of the level of creativity as a component affecting the performance of individuals has always been an undeniable necessity in organizational productivity. This study investigated the correlation between creativity and productivity among the staff of Hamadan University of Medical Sciences, Hamadan, Iran.

This descriptive-analytical study was conducted based on a correlational and cross-sectional research approach at Hamadan University of Medical Sciences, Hamadan, Iran, in 2022. The sample size was estimated at 327 people based on Cochran's formula. The data were collected using Employee Productivity Questionnaire  (ACHIEVE Model Hersey & Goldsmith) and Rendsip's Creativity Questionnaire. The data were analyzed in SPSS software  (version 22) through descriptive statistics  (frequency, percentage, and mean±SD) and inferential statistics  (correlation coefficient).

There is a relationship between creativity and productivity of university staff. Moreover, creativity had a significant effect on productivity components. Regarding the productivity levels, ability and understanding, motivation and credibility, as well as organizational support, feedback, and adaptation, ranked the first, last, and average, respectively. The correlation coefficient of creativity and employee productivity was obtained at 0.148  (P=0.008). No significant difference was observed between the creativity and productivity scores of the staff regarding demographic characteristics.

By focusing on staff creativity, the university can achieve a more desirable level of productivity. The results showed that it is possible to nurture the creative thinking of employees due to the high level of ability and understanding of employees; however, motivation and creditability in the employees need to be improved by the university.