The Effect of Knowledge Management on Organizational Performance with the Mediating Role of Differentiation Strategy in Agricultural Companies of Science and Technology Park

Organizational performance is one of the most important structures in achieving organizational goals and also one of the most important structures discussed in managerial research and without a doubt, it is the most important criterion for measuring the success of commercial companies. the existing competitive environment is more competitive than in the past. in such situations, agricultural organizations have to look for new ways to improve performance. in this regard, one of the most appropriate strategies is to focus on choosing the right organizational strategy and organizational knowledge and its proper management. Therefore, the purpose of this study is to investigate the effect of knowledge management on organizational performance with regard to the mediating role of differentiation strategy in agricultural companies located in Kermanshah Science and Technology Park.

This research is based on the purpose of an applied research, based on data collection, descriptive comparative causal research and in terms of approach or methodology, it is quantitative research. The statistical population of the study was the employees of agricultural companies located in Kermanshah Science and Technology Park, which amounted to 95 people and the sample size was determined using Cochran's formula of 77 people. A researcher-made questionnaire was used to collect data and was scored based on the Likert scale. Descriptive statistics techniques in SPSS software and structural equation analysis in Amos software were used to process the data.

The results showed that knowledge management affects organizational performance both directly and indirectly through the mediating variable of differentiation strategy. Knowledge management is one of the important factors affecting organizational performance that the mediating role of differentiation strategy in this regard was also confirmed.

Agricultural organizations if they want to maintain their position and act in a way that leads to survival, development and success, it is necessary to review its performance and select the appropriate organizational strategy and organizational knowledge and manage it properly. an organization that cannot choose the right competitive strategy and develop its skills, knowledge and knowledge and use it to increase productivity, will not be able to develop any of its resources optimally.