Application of the Methodological Approach to Strategic Selection and Robust Analysis, Case Study: Deciding on the Promotion of Product Sales

The purpose of this paper is to examine the application of the methodology of strategic selection approach and sustainability analysis as a case study on decision-making about product promotion and sales promotion.

In this research, the strategic choice approach, which is one of the research methods in soft operations; Used to analyze, structure, and create decision trees. Also, the stability analysis technique has been used to accurately select the final scenario. A questionnaire was used to assess each scenario in the decision tree; 40 questionnaires were completed by all employees of a knowledge-based company. The reliability of the questionnaire was 0.89 with Cronbach's alpha index. Also, these questionnaires were aggregated using the arithmetic mean.

As a result, this study presents a combined approach of strategic selection and robustness analysis to both structuring and selecting the final scenario in the decision process. Then, in the last part of the form, a proposed model is implemented during a case study on decision-making in sales promotion strategies of a company.

The current research aims to help in the structuring and quantification of decisions of this model while using research techniques in soft operations, such as the strategic choice approach and robustness analysis.