نشریه مدیریت نوآوری و راهبردهای عملیاتی
سال سوم شماره 2 (پیاپی 10، تابستان 1401)

The purpose of this paper is to examine the application of the methodology of strategic selection approach and sustainability analysis as a case study on decision-making about product promotion and sales promotion.

In this research, the strategic choice approach, which is one of the research methods in soft operations; Used to analyze, structure, and create decision trees. Also, the stability analysis technique has been used to accurately select the final scenario. A questionnaire was used to assess each scenario in the decision tree; 40 questionnaires were completed by all employees of a knowledge-based company. The reliability of the questionnaire was 0.89 with Cronbach's alpha index. Also, these questionnaires were aggregated using the arithmetic mean.

As a result, this study presents a combined approach of strategic selection and robustness analysis to both structuring and selecting the final scenario in the decision process. Then, in the last part of the form, a proposed model is implemented during a case study on decision-making in sales promotion strategies of a company.

The current research aims to help in the structuring and quantification of decisions of this model while using research techniques in soft operations, such as the strategic choice approach and robustness analysis.

Given the increasing demand for dairy products and price fluctuations in the market in Iran, factories are looking for the proper allocation method of resources to produce each dairy product. Therefore, in this paper, by using the system dynamics approach, we analyze the dynamics of production and allocation of resources in a dairy factory.

By using the system dynamics approach, we analyze the dynamics of production and allocation of resources in a dairy factory.

The results showed that among the variables affecting production and allocation in the dairy processing plant, the price variable is one of the most effective factors and an important policy variable. On the other hand, two methods of price and fixed allocation were identified for both input sources (raw milk) and production capacity. The modeling results showed that price-based methods are more efficient than other methods. In fixed allocation methods - allocation capacity and price allocation - allocation capacity, the amount of production is more than fixed allocation methods - price capacity and price allocation - price capacity, but the income of products and total factory income is less, which is due to price reduction. In addition, because of the benefits of powdered milk, the factory is moving towards more production than cheese

This study uses system dynamics approach to design an allocation model and explain the effects of different policies in the dairy industry.

The present study seeks to provide a qualitative model of the micro foundations of dynamic capabilities in cloud computing companies in Iran. For this purpose, the micro foundations of the three areas of Sensing, seizing and reconfiguring have been extracted based on the reference model of Teece (2007). The research methodology of the study is Extended Case Study.  Due to the novelty of the research topic and the lack of a reference model, research components were collected through review of optimal experiences and in-depth interviews with key managers of organizations. For this reason, we created a theoretical saturation by compiling a protocol of interviews and conversations with 14 senior managers of active companies in the field of cloud computing in Iran. Then, through qualitative content analysis, the components were extracted. In the micro foundations of the field of Sensing, the three construct of senior managers intuition, the trend of consumer behavior in countries similar to the consumer behavior of Iran's ICT field and the study of export opportunities, are different from the results of previous researches. In the field of seizing, the three construct technology knowledge transfer, best practice and legal requirements of ISO and quality are among the categories that are less mentioned in previous researches. Finally, in the field of reconfiguring, the construct of contingent strategic management, organizational strategic empathy, customer experience management and strategic perseverance have been less studied. In general, the key role of senior managers in leading issues and creating empathy and appropriate cooperation with staff and customers as the main profile of managers has been considered to promote dynamic empowerment in organizations.Originality/Value: Due to the nature of technology, economic, political and social governance of Iranian IT companies, it is necessary to provide a clear roadmap for in this sector by identifying the micro foundations of dynamic capabilities.

Investigating the effect of the functions of the knowledge management maturity triple model (Infosys model, general model and KPMG model) on gaining competitive advantage capabilities in the National Petrochemical Company.

The purpose of applied research and data collection method is descriptive-causal. It has 6 hypotheses (quantitative) and one question (qualitative). The statistical population has two parts, the quantitative part includes 180 employees of the knowledge department of the National Petrochemical Company and the qualitative part includes 10 experts of the company. The data collection tool is a questionnaire. SPSS23 and LISREL 8.80 statistical software were used to analyze the data.

The results showed that the functions of the triple model of knowledge management maturity are effective in gaining competitive advantage capabilities in the National Petrochemical Company. The dimensions of the model functions (organizational processes, human resources, technology, and knowledge content) also had an effect on the company's competitive advantage capabilities. Also, the National Petrochemical Company has a higher adaptability among the triple maturity models with the infusion model with an average of 3.62 and 72%, and the KPMG and general models with an average of 3.3 and 25.2, respectively. They are in the second and third ranks.

Failure to pay attention to the functions of knowledge management maturity in the organization leads to the loss of intellectual capital, products, technologies, innovations and creativity. Therefore, it is important to study the effect of the functions of the triple model of knowledge management maturity (Infosys model, general model and KPMG model) in gaining competitive advantage capabilities in the National Petrochemical Company.

Nowadays, due to the increasing complexity, the issue perceived organizational support and the need for organizational citizen behavior has been considered more, while the topic of the organizational indifference is one of the factors that can compromise the competitive position of the organization. Therefore, it is important to consider it. In this research, the relationship between perceived organizational support and organizational citizenship behavior through the role of organizational indifference as a mediation. has been investigated. This research is practical in terms of purpose and is descriptive-survey and correlation type in terms of nature.

The statistical population is established of employees of Isfahan Steel Tehnika Co., for collecting information on the subject literature, a library method such as books and scientific articles was used and for measuring variables of the model, a standard questionnaire with valid and reliable reliability was used. The sampling method is a randomized, proportional to volume volume. For data typing, the inventory includes descriptive statistics such as mean and for analyzing the data to confirm or reject the research hypotheses, we used inferential statistics and test structural equations and SPSS 22 software and Smart Pls 2.0 were used.

Findings of the research indicate that perceived organizational support influential is effective on organizational citizenship behavior and its dimensions. Also, perceived organizational support indirectly affects on organizational citizenship behavior through the role of organizational indifference as a mediate.

Analyzing the effect of perceived organizational support on organizational citizenship behavior by emphasizing the mediating role of organizational indifference is an important tool for translating employees' voices and considering their wants and needs, which was used for the first time in this study.

The main purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional and behavioral dimensions of female consumers' attitudes.

Research is applied in terms of purpose and descriptive-survey in terms of implementation method. The statistical population in this study are all female consumers of detergent and hygiene products of three brands (Golrang, Softlan and Active) offered in OK chain stores in Tehran and the number of samples is equal to 384 people due to the unlimited statistical population. Sampling method in this research, a cluster random method is available. The data collection tool in this study was a researcher-made questionnaire using Kaur & Hundal (2017) questionnaire which was distributed among the sample members after validation and reliability assessment. The collected data were analyzed using SPSS and AMOS software.

The results showed that TV advertising strategies affect the cognitive, emotional and behavioral dimensions of female consumers. The results of examining the sub-hypotheses of the research showed that repetition of advertisements, approval of celebrities, gender attractions, humorous characters and product comparison have an effect on the cognitive and emotional attitudes of female consumers. Also the cognitive attitude has an effect on shopping behavior and change in consumer behavior and emotional attitude has a significant effect on change in shopping behavior. Among the hypotheses presented in the research, the results showed that emotional attitude has no significant effect on female consumers' shopping behavior.

TV advertising strategies will affect different dimensions of cognitive, emotional and behavioral attitudes of women consumers towards detergents and hygiene products and lead to different shopping behaviors in them.

The aim of this study was to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use. The present study is an applied research in terms of purpose, and is descriptive-survey in terms of method.

The statistical population of the study was all customers of Digi Kala. Due to the uncertainty of these customers, based on Cochran's formula at a level of 5% error, 384 people were selected as a sample. The sampling method was convenience sampling.

The results showed that the usefulness of technology has a positive effect on the user's sense of satisfaction. Technology has a positive effect on the timely use of the user. Motives for using e-commerce have a positive effect on the user's sense of satisfaction. Motives for using e-commerce have a positive effect on the timely use of the user. The user's sense of satisfaction has a positive effect on the customer experience. The user's sense of satisfaction has a positive effect on customer information. Timely use of the user has a positive effect on the customer experience. Timely use of the user has a positive effect on customer information. The usefulness of technology has a positive effect on the customer experience by mediating the user's sense of satisfaction. The usefulness of technology has a positive effect on the customer experience by mediating the timely use of the user. The usefulness of technology has a positive effect on customer information by mediating the user's sense of satisfaction. The usefulness of technology has a positive effect on customer information by mediating the timely use of the user. Motives for using e-commerce have a positive effect on the customer experience by mediating the user's sense of satisfaction. Motives for using e-commerce have a positive effect on the customer experience by mediating the timely use of the user. Motives for using e-commerce have a positive effect on customer information by mediating the user's sense of satisfaction. Motives for using e-commerce have a positive effect on customer information by mediating the timely use of the user.

This study was conducted to investigate the relationship between the benefits of technology innovation and E-Commerce Using Motivations with the customer information and consumer experience with the mediating role of pleasure and timely use.