The Effect of innovative Technology Benefits and E-Commerce Using Motivations on Customer Experience and Customer Information

The aim of this study was to determine the effect of technology benefits and motivations for using e-commerce on customer experience and consumer information with the mediating role of pleasure and timely use. The present study is an applied research in terms of purpose, and is descriptive-survey in terms of method.

The statistical population of the study was all customers of Digi Kala. Due to the uncertainty of these customers, based on Cochran's formula at a level of 5% error, 384 people were selected as a sample. The sampling method was convenience sampling.

The results showed that the usefulness of technology has a positive effect on the user's sense of satisfaction. Technology has a positive effect on the timely use of the user. Motives for using e-commerce have a positive effect on the user's sense of satisfaction. Motives for using e-commerce have a positive effect on the timely use of the user. The user's sense of satisfaction has a positive effect on the customer experience. The user's sense of satisfaction has a positive effect on customer information. Timely use of the user has a positive effect on the customer experience. Timely use of the user has a positive effect on customer information. The usefulness of technology has a positive effect on the customer experience by mediating the user's sense of satisfaction. The usefulness of technology has a positive effect on the customer experience by mediating the timely use of the user. The usefulness of technology has a positive effect on customer information by mediating the user's sense of satisfaction. The usefulness of technology has a positive effect on customer information by mediating the timely use of the user. Motives for using e-commerce have a positive effect on the customer experience by mediating the user's sense of satisfaction. Motives for using e-commerce have a positive effect on the customer experience by mediating the timely use of the user. Motives for using e-commerce have a positive effect on customer information by mediating the user's sense of satisfaction. Motives for using e-commerce have a positive effect on customer information by mediating the timely use of the user.

This study was conducted to investigate the relationship between the benefits of technology innovation and E-Commerce Using Motivations with the customer information and consumer experience with the mediating role of pleasure and timely use.