Media and health-oriented lifestyle (Study of citizens' health-oriented lifestyle in East Azerbaijan province)

The aim of this study was to investigate the effect of media on health lifestyle, citizen orientation in East Azerbaijan province and using the survey method. The statistical population included all citizens over 15 years of age in East Azarbaijan province, of which 1662 people were selected by sampling quotas from selected cities (Tabriz, Ahar, Bonab, Khodafarin, Shabestar, Marand and Varzeqan).Also have been used of the theories of Weber, Merton, Giddens, Cockerham and Gerbner. The inferential results of the study showed that there was a significant relationship between health lifestyle, focus on variables of the use of print media (positively), virtual media (negatively), targeted use of media (positively), age (positively). And there is sex (in favor of men). But the relationship between health-oriented lifestyle and the use of visual and audio media is not significant. Independent research variables were able to explain a total of 17% of changes in health-oriented lifestyle variables.