Designing a model for explaining the factors affecting fashion in Iran with a Meta-synthesis approach

Today, the study of the phenomenon of fashion and the factors affecting it has been considered by many researchers. The present article is trying using the meta-synthesis method to systematically review the findings of studies in this regard and analyze them. For this reason, using the above method, the results of previous researches were analyzed. From 2006 to 2020, out of 235 articles, finally 61 articles were selected for analysis. The results show that the most important factors affecting fashion in Iran are: Marketing agents, Social media and networks, Social factors, Approval and admiration of others, Culture and lifestyle, Situational factors, Idealism, Belonging and influences of groups, Display of power and branding, Body management, Hedonism and consumerism, Competitive behavior, Mental engagement with fashion and Shortcomings.