Customer relationship management

Customers are the main core of economic enterprises, not paying attention to their needs and tastes can remove a business from the cycle of market competition. When an organization focuses only on product production without paying attention to customer needs, it will definitely face many problems in the long run, which may not be possible to compensate for, and will eventually lead the company to bankruptcy. Communication with customers in business has a vital role for companies. Good communication helps businesses to establish mutual trust between customers and companies. Communicating more effectively with customers can potentially improve a company's bottom line. For this reason, communicating with customers to identify their needs, tastes, opinions and complaints will be obvious. Therefore, considering the importance of customer relationship management in economic enterprises, in this research, it has been tried to investigate various aspects of customer relationship management by using the library method and by studying books, magazines and authentic articles. The results of this research clearly indicate that an organization must seek to satisfy its customers in order to surpass its competitors and survive in the competitive market.