Provide a Financial Literacy Model in the Iranian Capital Market

Financial literacy is the ability to use knowledge and skills to manage monetary decisions correctly and effectively. Given the growing importance of financial literacy and its tremendous impact on the financial well-being of individuals and households, unfortunately this issue has not been seriously considered in our country, and it seems that providing a suitable model to measure financial literacy in the country is a good starting point to do research in this field.The purpose of this study is to present the concept of financial literacy and provide appropriate and comprehensive model using the Iranian financial experts’ opinion in a qualitative manner upon a grounded theory approach. The required data were collected using theoretical saturation criteria and semi-structured interview technique by snowball sampling method through interviews with 20 experts and professors of accounting and finance. The research data were analyzed by open coding method which is specific to the contextual approach, and conceptual, main and macro categories were extracted and finally the conceptual model of financial literacy including causal (4 categories), contextual (4 categories), intervening (3 categories), strategic (3 categories) and consequential (3 categories) factors were presented.